With the emergence of social media as a business and content priority I was tasked to hire and oversee a dedicated team of artist(s) to support the new NFL Digital Media social team.
Focusing on season-long arcs we were able to maintain consistency and cohesiveness while working collaboratively with the content team. To ensure we could spend more time on larger, special projects we developed a thorough set of templates to covered most of the day to day needs of the content team. Their photo editors could utilize our templates with minimal adjustments and education, allowing our team to focus on the larger, more time intensive custom illustrations.