The UI/UX team was challenged to develop a simple and unobtrusive single underlying system that allows for a omni-channel experience across existing and future platforms. A visual language that fuses the principles of user centered design with innovative thinking. I helped oversee and manage the process and outcome of the group effort to bring all our disparate styles and designs into one, coherent and unified system.
GOALS: Create a visual language that fuses the principles of user centered design with innovative thinking, emerging technologies, and science.
Develop a single underlying system that allows for a unified experience across existing and future platforms and any screen size. A unified experience builds user trust. Trust builds habits. Habits build brands.
These Design Guidelines were created with one main goal:
Be as simple and unobtrusive as possible.
Do not get in the users way, do not make them think, do not make them ask questions. Let them get to their desired content as quickly and simply as possible.
• Generous use of white space and productive emptiness.
• Designed and crafted down to the last detail.
• Make the product more understandable and useful.
• Sustainable, easily updatable and iterable.
• Extensible, cross platform and scalable.