Case study:
NFL- Game Pass Domestic - Subscription Streaming Service
NFL Game Pass Domestic is a subscription streaming service available to U.S. customers only. This was a complete rebuild and relaunch of the Game Pass App.
The service is available on mobile and tablet, desktop and Connected TV devices.
NFL Game Pass gives customers access to full and condensed game replays, Coaches Film, live out-of-market preseason games, live game audio, and live local and primetime Regular Season and Postseason games on your phone or tablet. It has since been rebranded as NFL+ Premium.
I was the principal product designer on the team that included a UX researcher, Product Manager, Project Manager, front and back end engineering teams, video integration team members, stakeholders from promotion and sales and VP level Game Pass executives.
Screens shown below represent the on-boarding flow from landing page and account creation to subscription and authorization flows for customers.