Case study:
NFL- Legal Sports Betting Fantasy Platform
After a few initial conversations with the VP of Fantasy and Product I was tasked with a hypothetical platform if the NFL wanted to get into the legal gambling space. I had to define a position/philosophy for the NFL in the gaming space, create the UX patterns and entry points for the user, and design the UI to align with the existing Fantasy app structure.
I presented my recommendations, my sketches, and finally the final designs to the NFL executives so they could use this concept to have some initial discussions about getting into the gaming space.