SESAC is a performing rights organization that represents the world's top songwriters, composers and music publishers. They represent over 400,000 songs on behalf of its 30,000 affiliates which include such familiar names as Bob Dylan, Neil Diamond, RUSH, Zac Brown, Mumford & Sons, Lady Antebellum, along with the music on some of TV’s biggest shows including Grey’s Anatomy, How I Met Your Mother, Parenthood, Dateline NBC, Dr. Phil, and Seinfeld.
SESAC both collects and pays music royalties to their clients, and had an archaic and barely functional B2B system. I was hired to perform all UX and UI duties for the redesign, working with PMs and Devs both local and offshore. Together we re-architected the experience from the ground up, taking into account user feedback/pain points as well as business priorities.
Inheriting an existing front-facing website and its' brand design system, I incorporated that visual system into a new one that still felt like the existing site, but with a more elegant and sophisticated execution.